Go behind the seams with JAG as we share our commitment to sustainable denim—highlighting the people, processes, and purpose behind every pair we create.

Introducing our new denim series; reimagined and revitalised. Crafted with a forever fit; from its foundation to its final wash, we’ve declared a new take on denim.

Denim is the hardest working part of any wardrobe. It’s a timeless staple that we turn to as part of our everyday wardrobe, and at JAG, we have been perfecting denim since 1972. Taking care of it is in our genes.

Make him a JAG DAD with our ultimate list of easy gifting pieces for the everyday dad. Treat the man in your life to a gift from our inspired edit, featuring must-have linen travel pieces, luxe watches, everyday basics for him and more.

Yuwaalaraay wirringgaa Lucy Simpson is Creative Director and Principal Designer and Maker behind Gaawaa Miyay, a First Nations process led studio. Lucy’s work is grounded in and guided by the timeless and sophisticated philosophies of First Nations design.

Layering this season is a necessity. Achieving functionality and the ultimate aesthetic for your winter ensembles can be mastered through the art of layering. The colder months can be unpredictable however, layering can easily be adapted to suit the changing climate.

JAG is exploring the next frontier in digital design by introducing 3D Virtual Fashion Technology that is revolutionizing the way we design and develop our apparel. The use of this innovative technology allows us to dramatically reduce sample waste, trial unlimited fabrications and print layouts in turn reducing sample production by over 50% and improving design sustainability ethos.

Discover a curated edit of the top winter staple pieces from our AW23 collection. Introducing our AW23 winter collection; a celebration of core investment pieces made to last you year after year. No capsule wardrobe is complete without a selection of key pieces that can easily be adapted to suit any outfit and any occasion.