Go behind the seams with JAG as we share our commitment to sustainable denim—highlighting the people, processes, and purpose behind every pair we create.

This International Women’s Day, we’re celebrating the powerhouse team of women behind the JAG brand. In honor of the occasion, we connected with the incredible women in our community to share their personal insights on what it means to be a woman in 2025.

Buy any item between September 12-26 to go in the running to win.*

Spring is the perfect season to indulge in this breezy and chic fabric, celebrated for its breathability and effortless style. Here’s why you should make linen your go-to choice this season.

Knitwear is a staple in any winter wardrobe. Caring for your JAG knits is key to maintaining their quality and longevity. So, we’ve put together a small guide to help you keep your JAG knitwear in the best shape possible.

Fibres for our future. Here at JAG, we're all about leaving a lighter touch on the world we love. We're on a mission to drive a transition to low impact fibres. And guess what? We've put together a list of our favourite materials that JAG revolves around. We value transparency with our customers, so we've shared our top preferred fibre choices and why we've made the conscious decision to use them.

Fashion has ever been evolving, and with it – the technology that surrounds it. JAG is one of the Australian brands at the forefront of digital 3D fashion design, building the use of this technology into our design, manufacturing and marketing process. Read more about the process here.