Journal/JAG World

Step into our sunny Sydney celebration with Rosalie Burns and friends as they toast the launch of our exclusive capsule collection. Discover how they styled their favourite pieces—and made them their own.

11 Apr 2025 | 

We hosted a long lunch in Brisbane last week to celebrate the launch of our new collection. Friends of the brand came dressed in new and upcoming SS24 outfits, which paired perfectly with the beautiful food at Bianca Restaurant in Fortitude Valley, Brisbane.

10 Sep 2024 | 

This August, shop JAG jeans and support life-changing genetic research. $10 from every full price pair sold goes to Jeans for Genes.

28 Jul 2025 | 

We recently returned to where it all began in Melbourne for a night that marked a new chapter in the JAG denim story. Hosted at the beautiful Studio Amaro, the evening brought together friends of the brand, creatives, and longtime supporters to celebrate the launch of our latest denim collection.

10 Jun 2025 | 

Where to find JAG in store and online

22 Apr 2025 | 

Introducing our new denim series; reimagined and revitalised. Crafted with a forever fit; from its foundation to its final wash, we’ve declared a new take on denim.

21 Apr 2025 | 

Explore the limited-edition capsule collection, designed in collaboration with JAG muse, Rosalie Burns. Discover ten must-have staple pieces to build out your capsule wardrobe.

4 Apr 2025 | 

The JAG x Rosalie Burns collection plays with the concept of travel. Though it sits within the Autumn/Winter '25 collection, it’s incredibly versatile—designed to be worn across all seasons, anywhere in the world, all at once.

4 Apr 2025 | 
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