Step into our sunny Sydney celebration with Rosalie Burns and friends as they toast the launch of our exclusive capsule collection. Discover how they styled their favourite pieces—and made them their own.

We hosted a long lunch in Brisbane last week to celebrate the launch of our new collection. Friends of the brand came dressed in new and upcoming SS24 outfits, which paired perfectly with the beautiful food at Bianca Restaurant in Fortitude Valley, Brisbane.

We recently returned to where it all began in Melbourne for a night that marked a new chapter in the JAG denim story. Hosted at the beautiful Studio Amaro, the evening brought together friends of the brand, creatives, and longtime supporters to celebrate the launch of our latest denim collection.

Where to find JAG in store and online

Introducing our new denim series; reimagined and revitalised. Crafted with a forever fit; from its foundation to its final wash, we’ve declared a new take on denim.

Explore the limited-edition capsule collection, designed in collaboration with JAG muse, Rosalie Burns. Discover ten must-have staple pieces to build out your capsule wardrobe.

The JAG x Rosalie Burns collection plays with the concept of travel. Though it sits within the Autumn/Winter '25 collection, it’s incredibly versatile—designed to be worn across all seasons, anywhere in the world, all at once.

This International Women’s Day, we’re celebrating the powerhouse team of women behind the JAG brand. In honor of the occasion, we connected with the incredible women in our community to share their personal insights on what it means to be a woman in 2025.