JAG x Rosalie Burns: Behind The Design
4 Apr 2025
Tell us a bit about your inspiration behind this capsule.
"It’s funny—every time the seasons change, I try to separate my wardrobe accordingly, but I’ve always struggled with it. It never made sense to me. Now, I finally understand why: the staple pieces in my wardrobe are non-seasonal. I wear the same blazer in the height of a New Zealand winter as I do on cool evenings in Bali. I layer the same oversized white shirt with tailored pants and boots, just as I throw it over my bikini to watch the sunset in Portugal.
So, it only made sense to design all my favorite staple pieces—but in a way that allows them to be worn anywhere, anytime. That’s why our collection launches in autumn/winter but is called Lovers of the World. Play with it however you like."
"But the biggest inspiration behind the entire vision and creative? My husband. Here’s his vision from the very beginning…” —Rosalie Burns
"Playful staples for balmy summer nights and a splash of Pinot on the balcony. A cheeky coffee and croissant at the café on the corner. Simple pleasures for lovers at home or abroad." —Myles Taylor, Rosalie’s hubby
Why did you choose to work with JAG?
"This is my first capsule collection with a brand, and JAG just feels right. When I thought about the pieces I’d love to design—even before this collaboration came to life—my mind went straight to oversized shirts, denim with subtle embroidery, and tees.
JAG does everything so thoroughly, and has done since the beginning. These are pieces JAG has mastered since the beginning. I knew they would bring these pieces—and more—to life, crafting them with the high quality that means they’ll be loved for seasons to come.
I’ve been working on this collection with JAG for the past year and a half, and I trust the team completely. It’s been such a dream. I love that they trust us with our designs, too—that’s the essence of a truly beautiful collaboration."
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