JAG is an effortlessly stylish brand for the casual Australian lifestyle, established on responsible design principals.

Created by Australian designer Adele Palmer as Jag Jeans & Sportswear, the brand was launched on the Australian market in 1972, soon becoming the epitome of high fashion denim with innovative design + fashionable casual wear.

The JAG founding DNA was jeans + sportswear that was processed, stone washed, overdyed, relaxed + slightly recycled in its hey day. Today, it's focus lies in responsible design and production, focusing on effortless style with considered details, and is anchored in denim and better basics.

Loading